Tik Tok — what is this application
The social network TikTok is gaining more and more popularity among a young audience every year. It is a platform for creating short video clips that the user shares with subscribers. In the summer of 2020, Tik Tok takes one of the highest positions in the TOP 10 most downloaded applications. Most Internet users are still asking questions: what is this TikTok application and why is it needed. What is Tik Tok The main function of a social network is the publication of short videos (no more than 15 seconds) or full-fledged videos, it seems like a kind of analogue of Instagram, but views on Tik Tok are possible even after a day compared to stories, more on tiktok likes.
Vines, funny sketches and video clips are especially popular. The stream function is rarely used. It is enough to record dances to the song of your favorite artist, and the video can already actively gain views.
The platform is an ordinary social network: here you can subscribe to channels, add reviews and like the content you like. The profile displays the total number of likes. The history of the application In 2017, Zhang’s ByteDance bought the Musical.ly program, which became the progenitor of the idea of ??shooting short videos. This platform was created in China back in 2014. Its functionality was quite simple: users created small videos and shared them with friends. The number of participants was over 100 million.
Later, another video hosting representative, Xigua Video, entered the portfolio of ByteDance. Douyin was developed on the basis of existing applications, which became the first version of the famous Tik Tok. However, the social network was only available in China, in connection with which Indonesia launched its version of the platform — Tik Tok. How the popularity of the application grew in the world and in the Russian Federation The beginning of the existence of the TikTok application is considered 2017, when TT was officially launched. However, this is only the first stage in the development of a social network. In 2018, the merger of «Musical.ly» and «Tik Tok» takes place, in connection with which the platform has reached a new level. The quality of the videos created and the interest of users has increased several times. All over the world, people started downloading a new social network: on August 1, 2020, TikTok set a record. More than 1 billion users have downloaded the app via iOS and Android, making it one of the most popular. Gradually, the Tik Tok wave reached Russia. The main source of informing people was the abundance of advertising on the social network on Youtube, re-uploading of tiktok to other resources. On the popular video hosting site, you can find a huge amount of content created on Tik Tok.
The ByteDance company, which is the owner of the social network, opened a division in the capital of Russia in 2020. In a short time, Tik Tok has become one of the most popular resources among young people. Why TikTok is so popular What is the secret of such an explosion of the social network? The answer lies in the simplicity of the idea and minimal restrictions. Users can create almost any content and get likes, that is, get approval from others. Both really high-quality clips and provocative content, which can hardly be called highly intelligent, are posted on the platform. However, the ability to express yourself and gain approval has become a major reason for the app’s popularity among a young audience. Who uses Tik Tok If we talk about the target audience of the application, these are mainly guys and girls aged 15 to 20 years. Therefore, the social network is considered to be teenage and children. However, now you can find channels of more adult users, some celebrities. Companies began to consider the application for online promotion.